In the polygraphy size (format) print is very important. Especially if the size is called - A0 format (1189 x 841 mm).
For billboards, posters, banners, large format value is obvious - a large and seen from a distance, and more attention is attracted. Less obvious advantages of large format printing in creating POS-materials.
And the advantages are. And a lot:
Larger items can be printed "in one piece", without additional assembly;
POS-materials of complex design can be collected from a smaller number of parts;
more fine details can be printed in a single pass.
All this makes it possible to simplify the design of POS-materials, to reduce the cost of printing and further processing to increase the service life.
In offset printing, large format has advantages and in book printing:
books large and super large format, you can print full-fledged notebooks with 8, 16 pages, avoiding subsequent operations "cloak" or "insert";
book medium, small and micro formats can be printed notebooks with 16, 32 pages, giving a prize at the folding and assembly of the lower block.
The main advantage is offset printing large format - it often allows you to print that impossimble print on printing machines smaller format.
Or maybe, but very expensive!
|Pallet winding. The name itself speaks about the size of the product|
|Growth figures. Names also speak eloquently about the size.|
|Wall kaendar (A0 format)||Poster of an art exhibition|